Blair Caplinger’s blog

If you have a big head about the number of followers you have on Twitter then you’ll love Don’t Tell Ashton. Simply reply @donttellashton and your profile photo will be added to a collage that sizes the avatar’s by the number people following you.  As Twitter’s top super user, Ashton’s image would of course fill the screen.

Don’t Tell Ashton is the product of the Interactive Communication class at Berghs School of Communication in Stokholm Sweden. Berghs offers a one-year program that combines both creative and strategic disciplines to help students develop innovative thinking for brands and organizations.

The stated mission of the project is to “explore the possibilities of social currency” and to showcase the brands and people that make a difference just by being social online.  Oh…and to leverage the power of celebrity and Twitter’s 80,500,000 estimated unique monthly visitors to promote the Berghs School.  Student’s and faculty at Berghs definitely have big heads…filled with ideas.  I know they’ve just given me a few.

The schisms between art and science; left-brain and right-brain; intuitive and analytical disciplines are seemingly non-existent in the world of academia.  However government has always viewed the arts as an expendable commodity during lean times. As technology continues to both enable and define our life experience these seemingly polarized disciplines are converging in a meaningful way that hopefully demonstrates the codependence of art and science. 

At center of this movement sits the Allosphere at UCSB in Santa Barbara.  The Allosphere is one of the largest scientific and artistic instruments in the world. It’s 3D immersive theatre maps complex data in time and space, providing both visual and acoustic representations of complex scientific data, processes and relationships. 

Composer JoAnn Kuchera-Morin, inventor of the Allosphere is the founder and director of the Center for Research in Electronic Art Technology (CREATE) at UC Santa Barbara. She views the project as a convergence of art, science and engineering that can help usher in a new age of math, science and art.

Astronaut Mae Jemison has become a champion of science education and believes in a new vision of learning that combines art and sciences. History has shown that tomorrow’s scientific breakthroughs will be based on today’s teachings and discoveries, so a case can be built that it is imperative that both art and science be taught in the classroom if we are to create the next generation of bold thinkers.

 

Business (more specifically the agency model) until recently has had a fairly myopic view of creativity and what “creative people” are supposed to do. Luckily, as social media has democratized brand marketing and knowledge and ideas have become the new currency in business, the lines between role classifications of either creative or technical (or even consumer and marketer) have given way to a more collaborative model. 

So that would mean that academia and business are aligned on the importance of both the arts and sciences in education and the symbiotic nature of the two worlds would seemingly perpetuate this position. I wonder how long it will take for government to catch up?  …Could prove pretty darn important given the mantle of problems we are handing the next generation. 

But what do I know? I am just a “creative guy.”